Celebrity cachet can send engagement stratospheric (Cristiano Ronaldo, Kylie Jenner and Selina Gomez all have hundreds of millions of followers) but previous unknowns like Lele Pons, Charli D’Amelio and Addison Rae have also successfully built their follower count to around the 50 million mark ā allowing them to charge (according to some estimates) north of $100,000 per post.
Much of this wealth, of course, is unlocked by entering into partnerships with various brands ā which then raises all manner of questions about some influencersā authenticity. Is their praise for certain products genuine, or simply because theyāve been paid for their endorsement?Ā Ā
