YouTube Kids is designed to be the safer cousin of the regular YouTube app; however, built-in risks continue to pose concerns. From targeted advertising to addictive design, there’s more going on behind the scenes than many realise. This week’s #WakeUpWednesday guide breaks it all down.

Whether it’s inappropriate content slipping past filters or tech-savvy kids bypassing parental settings, YouTube Kids still needs careful oversight. Our guide provides clear, easy-to-follow tips to help adults keep young users protected while still enjoying their favourite videos