A study from the University of Michigan reviewed 135 different apps aimed at children and found that 100% of free apps and 88% of paid apps (many of which were labelled ‘educational’), included pop-up advertisements With some pop-ups being associated with deceptive marketing and potential scams, it can be concerning to see just how prevalent these online features are.

Despite the risks pop-up advertising poses to people online – especially children – there is plenty you can do to minimise the threat. This week’s #WakeUpWednesday guide explains the safety concerns of pop-ups in detail and lets you know how to help children and young people enjoy their time online, without worrying about being taken in by such marketing.