A sprawling fantasy epic of wizards and warriors, World of Warcraft has raked in an estimated $9 billion plus in revenue, mainly through monthly subscription fees and in-game purchases. It’s this lucrative seam which has helped guarantee the game’s incredible lifespan: Warcraft continues to receive developer support and expansion packs almost 20 years after its initial release.

World of Warcraft originally launched way back in 2004, and since then the game has blossomed into a major entertainment property. It’s spawned spin-off novels, merchandise and even a Hollywood movie adaptation … but why are we still talking about it in 2023? World of Warcraft’s most recent iteration, Dragonflight, launched last November and marks the game’s ninth major expansion. This latest addition has attracted a whole host of lapsed players back to the game – as well as newcomers jumping into the realm of Azeroth for the first time.

The game’s longevity is matched by its immersive – and often addictive – nature. There are frequent reports of players eating meals at their keyboard, guzzling energy drinks to prolong marathon gaming sessions late into the night. Our #WakeUpWednesday guide highlights this and other potential pitfalls that parents of young Warcraft fans should be aware of.

In the guide, you’ll find tips on a number of potential risks such as the potential for online addiction, in-game purchases and simulated violence.