From sponsored posts and influencer promotions to adverts hidden within games and videos, children encounter online advertising almost everywhere. But can they always tell when they’re being sold something? With young people particularly susceptible to persuasive marketing, it’s important to understand how adverts can influence their choices, expectations and spending habits – often without them even realising.

Our Wake Up Wednesday guide explores the risks of advertising aimed at children, including misleading claims, unrealistic beauty standards, inappropriate promotions and pressure to make purchases. It also offers practical advice for parents and educators on helping young people recognise sponsored content, think critically about marketing messages, avoid unintended spending and develop healthier relationships with online advertising.